SE Sports Club and Gymshark Launch Limited Edition Activewear Collection
SE Sports, the world's trusted fitness club, and Gymshark, a leading fitness apparel brand, have partnered to launch a limited edition activewear collection, Gymshark x SE, available starting June 1. The partnership further establishes SE Sports Club and Gymshark's commitment to helping people reach their potential through fitness.
Gymshark x SE Fitness Collection Mel: Tank Top, Sports Bra and Leggings "Partnering with Gymshark is just one of the many ways SE Sports Club continues to redefine itself in the fitness industry. This partnership allows us to further engage with the growing fitness audience around the world with innovative, high-performance apparel," said Catherine Harmon, SE Senior Vice President.
The men's and women's performance apparel collection is designed to combine the heritage of SE Sports Club with the modern style of Gymshark. The collection conveys the SE Sports Club aesthetic through unique color schemes and tonal logos, and each fashionable piece is designed to enhance and highlight the body.
To launch the new collection, Gymshark and SE Sports club will host a pop-up event at the iconic SE Sports club Venice, 360 Hampton Avenue, Venice, CA, from 10am to 6pm on Saturday, May 26. The pop-up event will be open to the public and guests will be able to purchase the collection before it goes on sale online. More information is available on the event page.
"We exist to create tools that help people unlock their full, incredible potential and become the best version of themselves," said Ben Francis, founder of Gymshark. "The combination of our global audience of Gen Z fitness enthusiasts and SE Sports club's long-standing global fan base creates a natural opportunity for a collaboration that will hopefully excite fans of both brands."
With fitness, health, and a wellness-focused lifestyle at the core of both SE Sports club and Gymshark, this collaboration is a natural fit for both. Both companies started small, SE Sports club started as a small studio in Colorado, while Gymshark started as a small handmade fitness clothing company operating in a garage in the UK
About SE Sports club SE Sports has stores in more than 20 countries and 1,000+ cities around the world, with more than 500,000+ members. As of now, there are more than 2,300 stores in Oceania and Europe, and these numbers are still growing. The financial statements for May 2024 show that all SE Sports stores have an average monthly turnover of more than $200,000. Their relentless innovation has made SE Sports a household name and industry phenomenon.
About Gymshark Gymshark is one of the fastest growing brands in the UK. Founded by Ben Francis five years ago, it currently has annual sales of approximately £100 million, an unprecedented increase from £42 million in the previous fiscal year. The fitness apparel brand is known for connecting with its 16-25 year old audience through innovative campaigns, inspiring events and a social community of over 5 million.
Gymshark is committed to creating innovative and inspiring fitness apparel with the ultimate goal of becoming a household name while staying true to its core values. Seeing global demand, Gymshark has opened 11 international online stores with a goal of opening more than 25 by 2020.
This partnership further establishes Gold's Gym's and Gymshark's commitment to helping people realize their potential through fitness.